The Runner Beans
Assignment :
Online space for author, running and nutritionalist influencer Charlie Watson
Brief :
Enhance user experience, update visual identity, and improve website performance. The Runner Beans is a popular blog focused on running, nutrition, and health, with a strong community of readers and subscribers. The goal of this redesign is to create a more engaging and modern web presence that reflects our brand’s values and the interests of our audience
Enhance user experience, update visual identity, and improve website performance. The Runner Beans is a popular blog focused on running, nutrition, and health, with a strong community of readers and subscribers. The goal of this redesign is to create a more engaging and modern web presence that reflects our brand’s values and the interests of our audience
Project Objectives:
- Enhance User Experience: Improve site navigation, readability, and accessibility to create a seamless and enjoyable browsing experience for our readers.
- Update Visual Identity: Modernise the website’s visual design, including the logo, colour scheme, and typography, while ensuring it still resonates with our existing readers.
- Improve Mobile Responsiveness: Ensure that the website is fully responsive and optimised for mobile and tablet users
- Optimise Page Load Speed: Enhance website performance by reducing page load times and ensuring efficient server response
- Content Organisation: Reorganize and categorise content for easy exploration, focusing on running, nutrition, and health topics
- Community Engagement: Incorporate features that encourage user interaction and engagement, such as comments, forums, or social media integration
Design and Aesthetic Preferences:
- Fresh, modern, and energetic design
- Use of a clean and easily readable typography
- Colour scheme that reflects energy and wellness, while potentially maintaining some aspects of the current design to retain brand recognition
- High-quality images and visual content relevant to running and health