Website Design and Build for Nutritionist and Running Influencer

The Runner Beans

Assignment :
Online space for author, running and nutritionalist influencer Charlie Watson

Brief :
Enhance user experience, update visual identity, and improve website performance. The Runner Beans is a popular blog focused on running, nutrition, and health, with a strong community of readers and subscribers. The goal of this redesign is to create a more engaging and modern web presence that reflects our brand’s values and the interests of our audience

Project Objectives:

• Enhance User Experience: Improve site navigation, readability, and accessibility to create a seamless and enjoyable browsing experience for our readers.
• Update Visual Identity: Modernise the website’s visual design, including the logo, colour scheme, and typography, while ensuring it still resonates with our existing readers.
• Improve Mobile Responsiveness: Ensure that the website is fully responsive and optimised for mobile and tablet users
• Optimise Page Load Speed: Enhance website performance by reducing page load times and ensuring efficient server response
• Content Organisation: Reorganize and categorise content for easy exploration, focusing on running, nutrition, and health topics
• Community Engagement: Incorporate features that encourage user interaction and engagement, such as comments, forums, or social media integration

• Fresh, modern, and energetic design
• Use of a clean and easily readable typography
• Colour scheme that reflects energy and wellness, while potentially maintaining some aspects of the current design to retain brand recognition
• High-quality images and visual content relevant to running and health