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The Runner Beans

Assignment :
Online space for author, running and nutritionalist influencer Charlie Watson

Brief :
Enhance user experience, update visual identity, and improve website performance. The Runner Beans is a popular blog focused on running, nutrition, and health, with a strong community of readers and subscribers. The goal of this redesign is to create a more engaging and modern web presence that reflects our brand’s values and the interests of our audience

Project Objectives:

  • Enhance User Experience: Improve site navigation, readability, and accessibility to create a seamless and enjoyable browsing experience for our readers.
  • Update Visual Identity: Modernise the website’s visual design, including the logo, colour scheme, and typography, while ensuring it still resonates with our existing readers.
  • Improve Mobile Responsiveness: Ensure that the website is fully responsive and optimised for mobile and tablet users
  • Optimise Page Load Speed: Enhance website performance by reducing page load times and ensuring efficient server response
  • Content Organisation: Reorganize and categorise content for easy exploration, focusing on running, nutrition, and health topics
  • Community Engagement: Incorporate features that encourage user interaction and engagement, such as comments, forums, or social media integration
Design and Aesthetic Preferences:

  • Fresh, modern, and energetic design
  • Use of a clean and easily readable typography
  • Colour scheme that reflects energy and wellness, while potentially maintaining some aspects of the current design to retain brand recognition
  • High-quality images and visual content relevant to running and health
Charlie Watson The Runner Beans - brand shoot
Charlie Watson The Runner Beans - brand shoot